Why Video?



Video is by far the best medium to engage your audience, communicate your brand identity, and explain your unique selling proposition. Video communicates in a way that customers and prospects will remember.


Online video is exploding right now. The reason is that it allows a website visitor to quickly understand who you are and what you have to offer. Not only should you use video on your website, but it’s also a great way to market your business through social media networks.





Some of the reasons why you should use marketing videos…

  • - Increased Customer Conversion
  • Video converts more customers. Recent research shows that 71% of marketers say video conversion rates outperform other marketing content.

  • - Improved SEO
  • Utilizing video in your marketing strategy will improve your SEO (search engine optimization). Comscore claims that adding a video to your website can increase your chances of getting on the first page of Google by 53 times. That is, if it’s done right. Regardless, it will help your SEO.

  • - Higher Retention Rates
  • 65% of viewers watch more than three quarters of a video, which is much improvement over text-based content. When you have a message to get across, video is the way to go.

  • - Better Email Click-Throughs
  • Your emails contain important information for your customers, but will it drive results? Will recipients even read it? A better idea: use video. The use of video in emails has been shown to double click-through rates.

  • - YouTube Is Now the Second Largest Search Engine
  • Video is no longer just an option; it's a vital part of successful marketing.

  • - Consumers Will Expect Content to Be in Video Format
  • Surveys show that 25 percent of consumers will lose interest if you don’t use a video to explain your product or service. This shows that people expect video to be part of the buying experience. All that competition today means that you will need to stand out from competitors by being where your prospects, which is online. You also must approach them in the format they prefer, which is video.

  • - Video Delivers More Traffic
  • In 2017, online video delivers about 74 percent of all online traffic. People spend on average 2.6 times more time on web pages with video than those without video.

  • - Videos Create a Stronger Emotional Connection
  • It is the most powerful way online to evoke emotions. Even the music played in a video can make a difference.

  • - Video Speeds Up Your Sales Cycle
  • Video can help automate and speed up your sales cycle faster than any other type of content.

  • - Higher Engagement
  • Visual content is the key to great engagement. So, when considering what types of posts to schedule on social media in the future, think video. Your audience is about 10 times more likely to share and comment on videos than written content.

  • Engaging videos are really all about holding onto your audience's attention and convincing them to take the next step. It could be:

Subscribe by clicking the link”

“Leave a comment below”

“Share this video with your friends"

"Buy my stuff"






- Storytelling Is King

Storytelling has been used almost from the beginning of time. It has been the most powerful communication tool known to man. But today brands are starting to realize how powerful it can be as a marketing tool. Storytelling engages our brains and taps into our emotions better than anything else.


When you include stories in your videos and also other types of marketing material, you’re more likely to hold your prospect attention longer.


- Customized Videos for Different Platforms

YouTube… Facebook… Instagram… Snapchat… Each social network is unique in its own way. To effectively reach your audience on YouTube or Facebook, you may have to make some adjustments to your videos. You should know how those audiences prefer their content.


For instance, if you have a 12-minute presentation from your latest conference, you could upload it to YouTube as is. However, for Facebook we recommend that you break it up into four 3-minute clips with captions.


- Facebook Will Give Preferred Treatment to Video

This was announced by CEO Mark Zuckerberg in 2016. The trend today in Facebook video marketing is Facebook Live. This is part of the first wave of live video, and experts expect this trend to keep growing.

Today, YouTube, Facebook, Twitter, and Instagram all feature live video inside their platform, and that’s just beginning of the increase “going live.” YouTube has an 80 percent increase in their live video views in 2016 and that caught the attention of the other social media platforms.


Facebook recently launched their 360-degree live video for a unique viewing experience. Rest assured that there will be other new and creative ways coming to engage your audience.


- More Videos Are Designed to Play Without Sound

Because of mobile video, 85 percent of Facebook videos are played with no sound. This obviously presents a challenge for video marketers. This fact makes it more attractive to use animation in video, which is normally better suited to be viewed without sound.


If you want success for your videos, it is also important to use captions and on-screen graphics to get your viewers’ attention and communicate your message, even without sound.


- Crisis Management Works Better with Video

While video obviously is a powerful marketing tool, it can also be very helpful in getting your message out during a crisis situation. A written statement would never have the same effect. People are more likely to watch your video than to read a long press release.


When there is a crisis to control, you should create a video and get your message out before the media creates their version of the “crisis.”


Conclusion


Video has started to dominate digital content. Your prospects are expecting it. The social media sites are promoting it, and businesses are using it to get improved results.


All businesses, from the smallest to the largest, can and should use video to reach customers.

However, many businesses still stay away from video marketing, putting them at a great disadvantage as compared to their competitors who use this effective marketing strategy.


Many businesses do not know how to make creative and engaging videos, or they do not have the budget to hire a professional video producer.


Don’t forget, it’s always important to stay ahead of a trend. This must be done before the trend becomes old news.


It’s time to create your own video strategy and we can help. Today we are presenting a better and more cost-effective solution. Make sure you check out the samples and then contact me for a quote.